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Your Human Advantage

As AI gets smarter.
Your Human Advantage
is critical to performance.

But, what is Your Human Advantage

Your innate ability to:

  • breathe
  • think
  • act

Consciously. Creatively. Decisively.

  • Consciously.
  • Creatively.
  • Decisively.

Creating a tangibly human experience that enables clearer thinking, better decisions and real momentum on professional goals.

Which programme is right for you?
The outcome

A human experience. Clarity on the work that matters, better decision making and committed momentum.

The method Breathe.
Think.
Act.

The YHA Method, Breathe. Think. Act, is a proven process combining strategic coaching with breathwork.

It creates the conditions for what we call "Applied Presence", an embodied state where individuals, teams and leaders can think more clearly, creatively and decisively in the moments that matter.

Explore our method
Our Programmes

A unique combination of
 breathwork & strategic coaching

Our proven method, applied to the moments that shape business performance. Designed for individuals, teams and business leaders.

Employee Wellness

Feel it

Give your team access to the most underutilised high-performance tool in business, your breath.

Results Participants report up to a 46% drop in stress after a single session.
Delivered by Certified Conscious Connected Breathwork Facilitator
Follow-through Follow-ups at two and six weeks

Team Performance

Apply it

Use our proven Breathe. Think. Act method to cut through your team's knottiest challenges, in already scheduled meeting time.

Results Recent sessions average a 50% increase in clarity scores
Delivered by Certified Conscious Connected Breathwork Facilitator / ILM Coach
Follow-through Follow-ups at two and six weeks

Embodied Leadership

Embody it

Leverage Your Human Advantage as a leader through high end coaching and breathwork. 1-2-1, in day long workshops and on retreats.

Results Leaders from our first cohorts report clearer decisions and specific 12-week plans in motion within weeks of the session.
Delivered by Certified Conscious Connected Breathwork Facilitator / Impact Catalyst, Transformational and ILM Coach
Follow-through Follow-ups at two and six weeks

Still deciding which depth fits?

Our method

Why the advantage
 is human.

We humans are called human beings, not human doings. Yet for much of our working lives, we operate from a place of doing: planning, producing, solving and reacting.

being / verb / fully in the moment, an active, non-judgemental engagement with reality, with yourself and with your environment.

At Your Human Advantage, we work with applied presence, an embodied state that brings your attention fully to the moment, to yourself and to what you already know. It creates the conditions for clearer thinking, greater creativity and better judgement.

Add strategic coaching and that presence becomes practical. Whether you're working through a challenge, moving towards a milestone or creating a shared vision, you can think more clearly, see more creatively and decide more decisively in the moments that matter.

Our approach

Combining strategic coaching and breathwork for the meetings, programmes and business cycles already in your calendar.

1. Breathe

Guided breathwork interrupts autopilot, settles the nervous system and brings attention back to the present. This creates the conditions for clearer thinking, better judgement and greater perspective.

2. Think

Structured prompts, reflective journaling and powerful coaching questions take you beyond the first answer, challenging assumptions, surfacing what really matters and opening up new perspectives.

3. Act

Insight becomes action. Clear commitments are captured in your own words, with a defined next move, clear ownership and follow-up that keeps the work moving beyond the session.

Why this works

Evidence behind clearer thinking, better decisions and stronger performance.

50%

The average increase in clarity scores across YHA sessions.

YHA session data
2 min

Slower-exhale breathing before a business decision-making task produced significantly more correct answers than a control group, with no rise in stress.

De Couck et al., International Journal of Psychophysiology, 2019
7x

The median ROI reported for professional coaching, with 70% of coached executives reporting measurably improved performance.

ICF Global Coaching Client Study, with PwC

Turn your human advantage into performance.

We are on a mission to bring the world to the threshold of presence.

With pressure compounding, AI reshaping how we work and uncertainty becoming the norm, we believe the advantage is increasingly human.

Now is the time to turn inward and access our Human Advantage. The place within us where clarity, creativity and decisiveness live.

Paul Reynolds and Sian Deegan Paul Reynolds and Sian Deegan, founders.
The founders
Paul Reynolds

Paul Reynolds

Co-founder

Paul Reynolds spent nearly a decade as a Partner at Everoze, helping build and lead an 80-person clean energy consultancy. He later trained as a coach through senior-level programmes including ILM Level 5 Coaching and Mentoring, alongside apprenticeships in high-performance and transformational coaching. A professionally certified Conscious Connected Breathwork practitioner, he went on to found his own coaching practice and write Breathe Free before co-founding YHA.

Credentials ILM Level 5 Certificate in Coaching and Mentoring · Professional Certification in Conscious Connected Breathwork, Breath and Consciousness Academy · Certified Impact Catalyst, Michael Neill
Sian Deegan

Sian Deegan

Co-founder

Sian Deegan spent 20+ years in senior strategy and brand roles across Diageo, LVMH, AB InBev and Pernod Ricard. Trained in Co-Active coaching fundamentals and currently completing her breathwork facilitator training, she co-founded YHA convinced that as AI matches more of our mental capability, the human edge shifts to what technology can't replicate.

Credentials Co-Active Coaching Fundamentals · Breathwork facilitator in training · 20+ years in senior strategy and brand leadership

What people say afterwards

"Worth every cent. Sian and Paul gave our senior HR team space to work on a real challenge. Months later, people are still recalling the tool back to me in meetings."
Jess Mahon HR Director, Flutter
"One of our team members almost skipped it, too busy, too stretched. They showed up anyway and left with a clarity on their workload they hadn't had walking in. If you're on the fence about whether your team has the time for this, that's probably the sign they need it most."
Katie Conroy Ireland Office Manager, Datavant

Curious? Let's grab a coffee.

Come along to the next
taster session of

Your Human Advantage :)

When:Friday 2nd October, 12.00–1.00pm IST Where:Online via Zoom

Come and experience our Breathe. Think. Act. method. In one hour you'll build positive professional momentum: consider the default future you're heading for versus the future you'd choose to create, then decide the one action that will make the biggest impact for you and your business.

(Sessions average +50% increase in clarity)

The YHA Method is simple

Breathe. Think. Act.

Breathe. Guided breathwork interrupts autopilot, settles the nervous system and brings attention back to the present. This creates the conditions for clearer thinking, better judgement and greater perspective.

Think. Structured prompts, reflective journaling and powerful coaching questions help you see how you're showing up today, challenge the assumptions holding your default future in place, and open up the perspective to create the future you want.

Act. Insight becomes action. You'll leave with a clear commitment in your own words: the next move with the most impact, so your momentum continues beyond the session.

We hope to see you then.

Sian & Paul

Contact

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